Lucas Francis

Innovation Committee Member

Lucas has 20 years of experience in the technology industry, with the majority of his time spent as an executive in the services sector focused on implementing and deploying enterprise solutions. At Traction on Demand (ToD) – North America’s Largest Dedicated Salesforce.com Partner – Lucas played a key role as CRO and helped grow the company from 10 to 1400 people globally. During his tenure at ToD, Lucas was directly involved in hundreds of Salesforce & cloud implementations ranging from 5 to 10,000 users and worked on transformational projects with companies such as Telus, OKTA, ALDO, Aritzia, Bombardier, and Cushman & Wakefield.

In addition, Lucas played a key role in supporting the Traction 4 Good Foundation, where he provided grants and implementation services to over 100 non-profit organizations, including Big Brothers and Sisters, Boys and Girls Club, College Board, and many others.